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Security Bar Code Labels

1-1-2005
ST LOUIS, MISSOURI. - Watson Label Products announces SecurityCode™ anticounterfeiting labeling system.

Introducing SecurityCode™ a new, proprietary bar code label security technology that integrates data collection with product traceability, authentication and anti-counterfeit security-all in a single traditional bar code label.

Counterfeit products cost consumers and businesses millions of dollars every year. Manufacturers have been fighting fakes with holograms and other special printing
techniques, but are constantly looking for more effective anti-counterfeiting solutions.

SecurityCode™ enhances common barcodes to include both covert and overt anticounterfeiting features. Overtly, the standard barcode is interleaved with contrasting colored text between the bars and spaces, creating a distinctly different looking label that cannot be duplicated in mass quantities.

Covertly, secondary data can be incorporated within specific bars of the barcode. Placement of the secondary data is controlled by dynamic algorithms, rendering a
unique pattern for every barcode. The barcode can be scanned and the product can be verified for authenticity, even from a remote site.

Additionally, other anti-counterfeiting technologies such as holographic film, invisible ink, tamper evident adhesive, tamper evident die cutting and RFID can be combined with SecurityCode™ to provide multiple layers of security protection.

Watson Label Products is a major supplier of pre printed bar code labels, blank media and ribbons for industrial applications as well as short run digital printing for the packaging industry. For forty-two years, they have been providing high quality printed products and advanced labeling technology.

For more information call (800) 678-6715.
  Watson Label Products - 10616 Trenton Ave. - St. Louis, MO 63132 USA
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