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WLP Targets Mercedes and BMW

US-based Watson Label Products (WLP) will target its anti-counterfeit security labels at automotive companies General Motors, VW-Audi, BMW, and Mercedes in the second quarter of 2006.

According to WLP its Security Code labels will allow brand owners such as BMW to ensure they are using genuine parts when repairing vehicles in any of their official dealerships and franchised garages. In addition, the manufacturer can replace genuine parts and not counterfeit products under the warranty.

WLP will target the suppliers of automotive parts as well as brand owners. No formal meetings have been set up with the brand owners yet.

WLP has already shown its security labels to one US-based automotive spare parts company.

WLP has also demonstrated its anti-counterfeit labels to the pharmaceutical industry and companies such as Eli Lilly. However, the company has found it difficult to start trials with pharmaceutical companies since launching the labels a year ago.

Rick Marshall, vice president of operations at WLP explains: ‘We have often found it very difficult to find the right person to talk to. Many of the pharmaceutical companies are talking about using security but are just not willing to invest in the technology.’

The label can also incorporate radio frequency identification (RFID), holograms and invisible ink printing.

The Security Code technology is a barcode label and can incorporate multiple levels of security that integrates data collection, product traceability and authentication.

The Security Code label is different from common barcodes because it can include both covert and overt anti-counterfeiting features. For overt protection, the standard barcode is mixed with contrasting coloured text between the bars and spaces, creating a different label that cannot be duplicated.

For covert protection, secondary data can be incorporated within specific bars of the barcode. A unique pattern can be integrated into the barcode. To check if a barcode is genuine, it can be scanned and verified through a secure server.
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